About the Course

 

Strategic Communication Writing (JMC: 3412) is an applied writing lab where students learn how to develop the tools and tactics used in public relations, advertising, and marketing. For their final project, they identified target audiences for an organization and developed key messages and persuasive tactics.

Student Work

Georgia Catlett
Spotify for Artists: Empowering Independent Musicians Through Strategic Communication By: Georgia Catlett. Project Overview This project explored how strategic communication can help independent artists better understand and utilize the tools available through Spotify for Artists. A key focus of the project was maintaining Spotify’s established brand voice and visual identity while translating complex platform features into clear, engaging content for artists.

Jailyn Quinn and Elena Raso
PinSeekers College Night: Increasing Brand Awareness and Popularity Through Strategic Communication By: Jailyn Quinn and Elena Raso

Gabriella Ostermann and Mackenzie Fenwick
Accelerate Austin: Powering Community Engagement and Cultural Connection in Formula 1 By: Gabriella Ostermann and Mackenzie Fenwick