About the Course

Strategic Communication Writing (JMC:3412) teaches students the principles and practices of persuasive writing; focuses on public relations; and may include editorials, op-ed pieces, magazine essays, reviews.

Student Work

Jace Buck - UI Hospitals and Clinics Burn Treatment Center Presentation

Jace produced a presentation for a class client, the UI Hospitals and Clinics Burn Treatment Center. His pitch, done on PowerPoint slides, recommends upgrades for the client’s web pages.

UI Burn Treatment Center Website Redesign Recommendations

Anna Morin - Holiday Infographic

Anna produced an information graphic on holiday fire and burn safety for the class client to use on social media. Anna used a Canva template as the starting point for her own design and writing. 

Holiday fire and burn safety infographic

Nataliya Oliynyk - "Everybody Writes" Podcast

Nataliya produced a seven-minute podcast highlighting a chapter of the course textbook, “Everybody Writes” by Ann Handley. Her lively podcast discussion included her own real-life writing partner, Logan, as they discussed one of Handley’s main points, “The Ugly First Draft.”