About the Course

Social Media Marketing (JMC:3530) 

Social Media Marketing is an ever-changing field that seems only to grow in importance for everyone from academic institutions to nonprofits to businesses big and small. In this course, we will study social media best practices and put what we learn into action helping real clients achieve their goals. This class focuses on developing social media marketing plans and strategies. The students work with external clients to assist in their social media outreach. 

Student Work

The following social media strategies were prepared by the entire classes for each of their clients, the Bike Library and the City of West Branch. 

Bike Library Client Presentation

Bike Library Client Presentation

Bike Library Final Presentation created by:

Katrina Arsenijevic

 Maggie Banks

 Sara Bayer

 Natalie Buelow

 Athina Canas

 Mia Clark

 Mackenzie Fenwick

 Sawyer Groszek

 Jillian Heiling

 Isabelle Hudnut

 Anna Jermano

 Lauren Keil

 Jazmine Lopez

 Olivia Masterson

 Kambelle Meier

 Karina Munoz

 Frannie Pigatto

 Jillian Rater

 Shelby Reck

 Luke Robie

 Charlie Robison

 Maddie Rodgers

 Fatima  Salinas Gutierrez

 Clayton Stafford

 Avan Steffen

 Addison Thielman

 Solenn  Vincent

 Paiton Wallis

 Reagan Weisenbeck

 

City of West Branch Client Presentation

City of West Branch Content Plan created by: Jay Bertrand

 Mia Boulton

 Aaron Chong

 Erin Cowan

 Samantha D'Aprile

 Liam Flanagan

 Bri Glenn

 Sophie  Hallali

 Anna Hinckley

 Abigail Jones

 Alayna Larson

 Haley Linares

 Alex Lumish

 Ryan Lynch

 Kaitlin Menz

 Molly Michalak

 Joe Muren

 Jamie Nosek

 Yeonjae Oh

 Brenner Ortman

 Megan Quinlan

 Ava Rose

 Hayden Rozenboom

 Sofia Schultz

 Ellen Tews

 Kaleb Turnbough

 Sydney Walters

 Isabelle Woody