About the Courses

EVENT MARKETING (EVNT:3165:0001)

Event management is a growing, changing industry that allows professionals to employ their communication, marketing, social media, and project management skills. In this course we will explore the event-planning field through speakers, research, and hands-on experiences. Students will produce a professional portfolio that details all marketing efforts to attract an audience to their chosen event. We will explore target audiences, event goal setting, event promotion through a multi-media approach and student designed materials that depict unique event efforts.

TOPICS IN EVENT MANAGEMENT: EVENT DESIGN (JMC:3185:0002)

This course provides students with a comprehensive understanding of successful and impactful event design. Students will learn how to capture the emotional and personal elements that make an event or a program unique and how to weave those into your design. Skills taught will include conceptualizing, designing, planning and managing a wide range of events that ultimately meet client objectives, exceed attendee expectations and leave a lasting impression.