About the Course

Event management is a growing, changing industry that allows professionals to employ their communication, marketing, social media, and project management skills. In Event Marketing (EVNT:3165:0001) we will explore the event-planning field through speakers, research, and hands-on experiences. Students will produce a professional portfolio that details all marketing efforts to attract an audience to their chosen event. We will explore target audiences, event goal setting, event promotion through a multi-media approach and student designed materials that depict unique event efforts.